Its tough in this time of recession and market downturn.
Looking back to go forward - if you know what I mean.
Thinking back to previous downturns in business caused by our friends in America sneezing, global events or the economic climate.
Take a hard look at that marketing plan
The best course of action is to stand back and take a good hard look at what you are doing right now. Review your marketing plan, what works, what doesnt, who are your customers,and if you can get your GM out of his office, get the hotel business plan reviewed.
1. Make sure you are converting ALL enquiries ( to hec with rates)
2. Sell more to existing customers - in house promotions
3.Bring back old customers - why did they go elsewhere? Solve their problems and get them back.
4. Last. Find new customers. Lets face it you probably dont have the budget for this so concentrate on the first three.
Not sure how you should be reviewing your market plan. Well we know people who do..........
