"Does anyone have an outside the box - creative wine list - creative in how it is displayed or organized? It would be of great assistance" - The General Manager, The Chestnut Inn at Oquaga Lake
As I mentioned in my short reply on Linked In the layout of the wine sales document needs to sell and so does the copy. Here's a few examples of copy that sold on our old "Cherubs" wine list. Wines are listed by grape variety.
House wine - Our guests drink alot of House Wine. That enables us to buy them in great quantity and you to get ouststanding value. The House Whites are a cool, crisp French dry or a refreshing Reisling. The House Red is a warm, full bodied,consistant quality, French favourite.
Australian Cabernet - The xyz family have been producing wines in South Australia since 1843. This wine is an excellent example of their expertese. A dark ruby red, bags of spicy flavours, with a hint or orange and round curranty flavour. A powerful wine, one for the rare steaks and strong cheeses.
Chenin Blanc - France - This medium dry white wine has a very distinctive flavour. Reminiscent of country meadows, it paints a picture on your palate. A wine for artists. A great buy.
You have to make the customer read on so use a certain amount of humour.
There are key selling words that have been proved to work over and over - I'll write about them soon.
